AREAS OF EXPERTISE
Healthcare
Financial
Medical Devices
Food & Drink
Pet Products
Pool Products
Education
Automotive
Home Decor
Government
Travel & Lifestyle
Retail
Cybersecurity
Telecommunications
Electronics
Industrial
WORK HISTORY
Bandujo Advertising + Design 2003 – Present
Creative Director, Copy
Flatiron District, NYC
Senior writer on team that created the iconic “suffering” anti-smoking campaign which generated more calls to the NYC and Los Angeles quit lines than any campaign in history.
Led the copywriting that transformed the voice of J.P. Morgan Chase across all lines of business. In one phase, I created 8 to 10 unique copy options for every feature of the institution’s consumer products and services — a document that rivaled the Dead Sea Scrolls. After testing, the selected versions were implemented nationwide.
Clients:
NYC Dept of Health • NYC Dept of Education • NYC Child Protective Services • Condé Nast • Disney Vacation Club • J.P. Morgan Chase • The French Culinary Institute • WisdomTree • Kumon Math & Reading Centers • DISH Network • Roswell Park Cancer Institute • NYC Secure • Havens Destination Club • Einstein Moomjy • NJ Motor Vehicle Commission • The Weizmann Institute • Children’s Specialized Hospital • BetOnSports • Hope for Depression Research Foundation • New York Conservatory of Dramatic Arts
Hitman Communications 2000 – 2003
Owner
Bedminster, NJ
Wrote the cover article for BMW Magazine that introduced the Z4 roadster to salivating enthusiasts worldwide.
Crafted the BMW dealer brochures that informed and excited customers nationwide to buy the Z4, M3-Series, 5-Series, 6-Series, and 7-series vehicles.
Gianettino & Meredith 1993 – 2000
Associate Creative Director, Copy
Short Hills, NJ
Created the NJ Tax Amnesty campaign that generated $320 million in revenue — four times the state’s goal of $80 million.
Lohmeyer Simpson 1988 – 1993
Senior Copywriter
Morristown, NJ
Siemens Corporation 1987 – 1988
Copywriter
Iselin, NJ
EDUCATION
Penn State University
B.A. English Writing / Art Emphasis
Editorial cartoonist, The Daily Collegian
President, Sigma Nu Fraternity
School of Visual Arts, NYC
Continuing Education / Advertising Copy