CONDÉ NAST

Selling a dinosaur.

In the communication world, print is pre-historic. Our mission was to drive holiday gift subscriptions for iconic Conde Nast print magazines including Vogue, Vanity Fair, GQ, The New Yorker and Bon Appétit.

Solution: get holiday shoppers to see through the paper medium to how each magazine’s vibrant content harkens the unique “personal gifts” of special people on their shopping list. What do you give that friend who’s blessed with the gift of style? A special gift that helps them make the most of it all year.