Miscellaneous
Clearly, I’ve been busy.
I hope you’re getting the feeling I can write just about anything. But just in case…I’ll close with a copy trail mix of sorts featuring traditional and digital samples across a range of business categories…
I named a new energy drink for Campbell’s — an ultimately short-lived extension of their V8 line that I called invigor8
…woke unsuspecting New Yorkers to the dangers of public wifi, and the free app designed to help keep them safe…
…introduced venture capitalists to the ally that could connect them to innovative start-ups…
…drove donations to depression research with ads that also helped overcome stigma…
…inspired amateurs to enroll in a night pastry course at The French Culinary Institute…
…punched the status quo in the face with a product positioning that made investors stop — and question everything…
…and sold entrepreneurs on starting an education franchise with Kumon (this included hours of interviews I conducted and edited into the script for this recruiting video).
There’s a lot more I could show and talk about. But I gotta save something for when we meet, right? So gimme a shout, and let’s get going.