CHILDREN’S SPECIALIZED HOSPITAL

Opening hearts and wallets.

Challenge: Drive donations to Children’s Specialized Hospital, including funds pledged at their annual gala for donors and patient families.

Solution: I developed the theme for the annual fundraising Gala held at NYC’s Hard Rock Café, and wrote and voiced the evening’s inspirational fundraising video featuring a trio of client-requested patient testimonials. The piece introduced my new positioning, which conveyed what makes this hospital not only different from others in the region, but priceless to parents navigating the most unimaginable moments of their lives. This work was an absolute labor of love for me, because my daughter is a former patient and poster child whose life they’ve changed forever.