BMW
Fueling auto-erotic fantasies.
Before a luxury/performance car hits the street, it jockeys for position in buyers’ imaginations. Working behind the scenes for a client agency, I wrote the national dealer brochures for the new Z4 roadster, and the M3, 5-Series, 6-Series and 7-Series lines. Germany supplied each car’s positioning, the layouts and answers to technical questions, and I took off from there. I also got to write the cover story for BMW Magazine (an actual “by” line for once — who gets THAT in advertising?) which formally introduced the Z4 to salivating brand enthusiasts worldwide.
“Slide into the cockpit, fire up that sweet BMW engine, and unleash its lusty exhaust note. Rev the engine and feel the instant response — of your grin.”
“Whether you’re scorching a twisting ribbon of asphalt, relaxing on a desolate stretch of interstate, or parking to reflect on the ride, the M3 can take you to a place not found on any map. It’s an inner state known only to a select few driving enthusiasts. You’ll find it somewhere between bliss and nirvana, just off a road near you.”
