BET ON SPORTS
Catching a nun doin’ the dirty.
Before football gambling was legal, many sports fans saw it as dirty business. An activity enjoyed only in the dark by shady types and their back alley bookies – not “decent” people.
My solution was to feature unexpected, wholesome bettors in funny ads for new player BetOnSports, so everyday people could see themselves trying it. *Before we launched, the government pulled the plug on online betting, and our campaign never ran. What a sin.
To the client’s credit, they had the guts to run with the nun before the whole thing went to hell. But here are some of my other campaign concepts that were also in the presentation. “When he hit the end zone, somebody hit pay dirt. WHY NOT YOU?” “No one scores tonight. WANNA BET?”
